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Earning Money On The Internet – Where Do I Begin

The first question new members ask Josh and I when they join Recognized Expert is, “Where do I begin?” What they mean to ask of course is, “Where do I begin the process of building a business on the Internet that’s going to earn me money?”

The answer to the question is, “That depends.” It depends on if you want to earn money selling your own product or service or if you want to sell a product or service that belongs to someone else.

The easiest thing to do is to sell a product or service that belongs to someone else. It’s known as affiliate marketing. If you go that route, you can build your business quickly, without the hassle of having to create your own product or supply a service.

Better yet, you can create your Internet business without the time and expense of having to build a website, write sales copy or set up a merchant account.

If you’re just getting started, this is what I suggest you do. Go out and purchase the book Affiliate Millions: Make a Fortune using Search Marketing on Google and Beyond by Anthony Borelli and Greg Holden. In doing so, you will learn how to earn a living on the Internet without making a huge investment in time or money.

The second, and most important thing you will learn, is how to promote your product or service by watching what works for other people. This is smart marketing.

A Simple Guide To Podcasting

Podcasting is unbelievably easy. 
Once everything is setup it’s smooth sailing!

What you need.

1. Recording Hardware
2. Recording Software
3. Audio and Website Host
4. Podcast Hosting Software
5. A Valid Podcast Feed
6. Syndication Outlets

Recording Hardware:

You really don’t need much more than a microphone and a quiet room. Almost every PC or Mac already has the ability to record high quality digital audio via a Microphone Jack. If you want to record phone calls you may need additional hardware that can be a little pricey, so why not just use Skype for the time being?

Recording Software:

Download Audacity. It will do absolutely everything you need from recording to converting to compressing. It even has some nifty audio cleaning features! Oh, and the best part? It’s free!

Audio and Website Host:

Alright, so far everything has been pretty easy (and inexpensive) so I’ll try to continue with that in mind. Hosting audio is by far the most important aspect of a podcast. You need a fast, reliable, (and inexpensive) host so your visitors don’t turn around and leave because they have to wait 6 seconds for your audio to load (and they will!)

There are free solutions out there (Google PagesArchive.orgetc.) but I would stay away from them. They have huge limitations (max number of loads, max download speeds, huge wait times!) It’s so important that when a user clicks play, that your audio actually starts playing. You cannot afford to mess this up.

I recommend Hostmonster (hey, it’s the 5th company we tried and until our listener base explodes we will stick with them!) They’re fast, you get plenty of space and they can host your software too (next section.)

Podcast Hosting Software:

Podcast hosting software used to be very difficult to use, expensive, and you were very limited in what you could use. Fortunately that is no longer the case. Here at Recognized Expert we usevBulletin and vBSEO to host our podcasts. A little overkill maybe, but I think it looks great and it functions very well!

I’m going to recommend WordPress as your podcast hosting platform though. It is very easy to setup (Fantastico!) It’s free and you can host it right on your Hostmonster account!

So, here is what you will need to download (hey and it’s all free!):

1. WordPress.org (or use Fantastico for the install!)
2. 1PixelOut Audio Plugin for WordPress
3. WordPress FeedBurner Plugin

A Valid Podcast Feed:

“But WordPress doesn’t create a valid Podcast,” you say. Nope, it doesn’t! That is where this nifty FeedBurner trick comes in to play. Go setup an account at FeedBurner.com and when you are first asked to burn your first feed be sure to click “I am a Podcaster!” (you cant miss it!) This will take the MP3 link that you post in your wordpress blog and create a valid podcast feed! It’s really that easy! You can do much more with FeedBurner, but that is the bare minimum you must complete.

Syndication Outlets:

Get the word out, get your feed out, get your podcast into the hands of as many listeners as possible!

Here is a great place to start. Tell as many of these sites that will accept your feed that you can!

One Last Note:

Remember, your audio can be displayed on other sites, so don’t expect your listeners to know what your website address is. You have to tell them over and over and over again within the actual audio! Give listeners reasons to visit your site because this is what “driving traffic to your site using podcasts” is all about!

Good luck!

How To Podcast – Inviting A Famous Guest

Finding a guest for your podcast is not that hard to do. Over the course of the last few years I’ve had the opportunity to interview some pretty famous marketing people including: Jack Trout, Jay Levenson, Joe Vitale, Robert Cialdini and many others.

When I invite a guest to be on my podcast, I follow a process that has served me well. My statistics are 145 out of 146. Yes, I did have one guest turned me down, but I think it was because he was nervous, not for any other reason. Here’s how I go about the process of asking.

Review their website or read their book

It’s insulting to call someone and ask them to be a guest on your podcast if you don’t know anything about them. Take the time and do your research. You’re going to know this information about them for your show anyway, so just do it now.

Write them an e-mail invitation

I’ve tried calling guests and I’ve tried emailing them. Email works much better and here’s why. When you call someone, they’re off guard. They don’t know who you are and they don’t know anything about your podcast other than what you tell them on the telephone. Your potential guests want an opportunity to see your website and listen to your show before they commit … you would too.

When I send an email invitation this is the guideline I follow.

  • Introduce myself
  • Tell them how much I enjoy their work
  • Invite them to be a guest on my podcast
  • Tell them how excited my audience will be to hear them on my podcast
  • Tell them about my audience and why I think they would be a great guest for my podcast
  • Direct them to my website where they can listen to other podcasts
  • Tell them I’m looking forward to hearing from them soon
  • Tell them how much I hope they will agree to be on the podcast.

Once they agree to be on the show, I give them a call and talk about the show format. I also reinforce how excited my listeners will be to know that they’ve agreed to be a guest. This is a great opportunity to build rapport and assure them that agreeing to be on your podcast was a good decision.

Send them your show prep materials

I created a website just for my guests. It shows them everything they need to know to prepare for the podcast. After sending the same email to 50 guests, I found it to be much easier and much more professional to send them to a website that answered all of their questions.

If you want to see what I send and request of my guests before a podcast, you can find it here. This was one of the best things I did to insure each my guests were prepared for the podcast. Please feel free to copy my materials word for word and use them with your guests.

What you must remember when you invite a famous person to be on your podcast is that they want the exposure your podcast offers just as badly as you want them on the show. Ask with confidence and you’ll be delighted with the results.

Bob Sommers is the host of the Recognized Expert Marketing show and an Internet Marketing expert. Learn how to drive traffic to your website by watching Bob’s free Article Marketing for Professionals video training program.

Article Marketing Intermission

 

 

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I’m watching a set of Internet marketing videos by Bob Sommers that I think you’re going to enjoy. He’s showing us how to use article marketing to get an article published on hundreds of sites, all with links leading back to our website. When you get a chance, check it out at: http://www.RecognizedExpert.com/traffic/article-marketing

Video Marketing Tips – 4 Steps to Massive YouTube Traffic

By Fabian Tan

If you want to sell or promote a product or service, using YouTube marketing is one of the best avenues for effectively reaching the audience you desire. Below are some steps that can help you make the best use of this technology.

Step 1: Pick a Niche Account

At the time when you sign up for an account, choose a niche. This will help improve the success of your YouTube Marketing efforts. There are four to choose from: director, guru, musician, and comedian. You can also change your account to one of these niches after you’ve signed up.

Step 2: Create a Channel for YouTube Marketing

If you are going to be creating quite a few of these videos, it makes sense to establish a channel so you can get subscribers who can be updated any time you add new content to the site. This is a good way of establishing a solid base of fans for your material. Plus, you’ll have access to individuals who are more likely to pass on your materials to others and create a viral phenomenon.

Step 3: Keep Footage Brief

Most of the best YouTube Marketing efforts have been less than five minutes in length and that’s a good target to hit for with your own. Going longer not only means you may lose viewers but may end up with too large a file for the site.

Step 4: Tag Appropriately

To get people to see your content you need to have it correctly tagged so it will show up in the search results. Make your choices carefully.

Fabian Tan is a well-known Internet Marketing expert and the author of the popular 45-page Report:
“Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!” Head over to MurderYourJob.com to get your FREE copy now!  Also, quickly download his FREE “Explosive Traffic System” report that shows you how to generate 10,000+ visitors per month at no cost! .ExplosiveTrafficSystem.com

Social Networking to Boost Website Traffic

By Benjamin Seow Chu Yan

Building backlinks is one of the best way to increase traffic to your website and social networking is one method that leads to high quality backlinks. While backlinks have always been an important factor in traffic generation they have gained a new importance since the growth of social networking. Search engines have become very strict about the quality of backlinks and page rank depends as much on the quality of backlinks as their volume.

Given below is some useful information on backlinks and how you can use social networking to get more traffic and improve your page rank. A “backlink” is simply a link that leads from someone else’s website to your own. They are sometimes also called “inbound links”. Backlinks are used by search engines while rating a website.

Social networking websites are regular websites that allow people and organizations that have something in common to stay in touch over a shared platform. They are places where you can meet others and make them part of your social network. You can make friends, build relationships, and you can also promote your product or service.

Once you have created your own website or blog you will be working hard to give it visibility by attracting increasing amount of traffic. Social networking is a good way to achieve this. In order to get backlinks from other websites you can do some simple things.

Leaving comments on blogs is one such activity. You must leave a relevant comment along with your URL. The important thing is that your comment should be related to the blog post and not appear as if you only left the comment to leave your link there.

You can also find some good topic related to your main website and write an interesting article on it. This is among the most effective internet marketing techniques that you can use. Write a good, intelligent, and useful article and then post it on the various article directories. Include your URL at the bottom of the article. Article directories are excellent resources for backlinks.

You should make sure that your article is also published on a web 2.0 website. Go and list your website on social book marking websites as well. Make sure that you keep submitting articles regularly. You can do this yourself or you can hire a freelance copywriter to develop the content for you. Outsourcing of course means you will be paying for it.

If you have some skills in this direction then try creating clipart and screensavers. Offering these for free is also a good way to get more traffic.

Finally, make sure that you are part of a few of the more popular social networking websites. These memberships will be only meant to build your own network and not of overt marketing. As your social network grows you can invite your contacts to join you on the social networking website. This should start a chain reaction that will get them inviting their own contacts and so on. Eventually your network will grow to a point where it becomes truly beneficial.

Benjamin Seow is the Founder of NETPRENEURCOLLEGE.COM. Visit his website at NetpreneurCollege.com to access hundreds of resources for internet entrepreneurs. Free Ebooks, Articles & Software

How Social Bookmarking Can Generate Truckloads of Traffic For Your Business

By Fabian Tan

Did you know that in order to generate lots of traffic for your business, more and more SEO experts are now recommending the new wave sweeping the internet – social bookmarking? Most experts believe that social bookmarking helps generate truckloads of traffic and over and over this, also has the ability to increase website links to your website.

But, in order to avail the maximum benefits of social bookmarking, you’ll need to follow some rules and they are:

Best Foot Forward: while the only thing playing on your mind may be traffic, traffic, traffic, it would help to behave like a normal person and make efforts to exhibit more hobbies as well as show off a wide range of interests by ‘bookmarking’ assorted website pages. This means that you just don’t bookmark your websites! For you patience and restraint, you are bound to be rewarded with plenty of search engines’ attention and driven traffic from the bookmarking websites. With sometime, you will discover that your website is ranked highly on search engines each time you tag your website content and will not be considered a spammer.

Choose A Bookmarking Tool: Using a bookmarking tool has its advantages and disadvantages. So, it becomes important that you derive the benefits cleverly. Never only promote your website content instead use other website links (not your direct competitor) to generate lots of traffic. And remember, when using the systematic book marking tool, you should never post exactly identical titles/descriptions/tags. Doing so would draw the wrath of the search engine spiders!

Fabian Tan is a well-known Internet Marketing expert and the author of the popular 45-page Report:
“Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!” Head over to MurderYourJob.com to get your FREE copy now! Also, quickly download his FREE “Explosive Traffic System” report that shows you how to generate 10,000+ visitors per month at no cost! ExplosiveTrafficSystem.com

Generate Traffic Using SEO

How to Generate Traffic From SEO
By Sameep Shah

SEO, or Search Engine Optimization is the way by which people manipulate the text on their websites with the intent to raise their site in the search engines.

Typically a web writer or site owner will look for the most commonly searched for phrases in their niche and then create copy that is tailor written with those keywords and key phrases in mind. Search Engine Optimization is a great way to get new visitors to take a chance and visit your site based, simply, on where it places among the search engine’s individual search results.

If you want to generate traffic from SEO, here are a few tips to help you out:

1. Target the content of your website to a specific niche.

This will help you attract people who are searching for specific information.

2. Let each article or blog post on your site be tailor written to specific areas of your niche.

For example, if you have a website devoted to selling fishing equipment, you might have articles about “how to choose a fishing reel” or “the best fishing lures to use” or even articles on how to catch specific fish.

3. Plan your SEO campaigns.

There are plenty of tools on the internet that you can utilize to tell you which search strings are the most popular. Look for the most often searched for key phrases in your niche and hit those phrases hard with your content. The better your topic concentration, the higher your site will place in the search engine rankings.

4. Make sure your SEO-centric content is updated regularly.

Search engines crawl the internet frequently to look for new content that they can highlight. If your content is old, your site will fall amongst the search engine rankings, which is the last thing you want.

5. Remember that, above all, your content needs to be readable.

It is better to choose keywords and key phrases that are worded correctly than to choose something ill worded that is slightly more popular. For example, “best fishing lures” gives you better copy than “fishing lures best in market.” If your copy isn’t readable, your traffic won’t convert to sales, so make sure that you are writing for your readers and not the search engines!

SEO is a relatively new traffic technique so new discoveries are being about it every day. Some simple research will keep you apprised of the new developments in the area.

For more information visit Netlyte | houston Texas web design. You can also request free information to find out how we can help you rank high and generate real profit at website design Houston

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Copyright Sommers Communication 2008