Getting a potential customer to visit your site once is easy. Getting them to come back a second and third time and make a purchase takes work. According the the most recent Internet marketing research, you must have between seven and eleven positive contacts with a prospect before you can expect to convert them into a customer. Email marketing allows you to do just that.

An auto responder is a tool that automatically sends individuals that sign up on your website predefined messages at predefined intervals.  This means that, for example, you can send someone that opt’s in to your email list a message every week for a year automatically.  Offer great content in your emails so people WANT to open them and always leave them a “way out” (we all hate spam!)

Newsletters are great way to spike traffic to your site.  Once your list grows into the hundreds or tens of thousands of subscribers you can send out news letters that compel users to visit your site.  This means you can control the flow of traffic from your subscribers to your website!

Email marketing is not something to be overlooked!  Start building your list now so that in the future you can take full advantage of it!

One critical note: Never spam.  Spamming will cause your subscribers to loose all trust in your content and can even get you fined!