9. Using The Author Block To Get Traffic
Keywords, anchor text and a strong call to action are the three components your author block must have if you expect to get visitors to your website.
You will learn:
- How to identify your keywords and keyword phrases
- What anchor text is and why it matters
- How to write a strong call to action
Article Marketer is the service we use and recommend to our customers for article distribution. They regularly get our articles published on over 2,500 websites with keyword rich, one-way anchor text links leading back to our site.



Hello Bob
I am a newbie. Thank for this great video series. I have couple of questions regading the Author block video.
1. Do have to have a name in author block? For example “access article on internet marketing series” not mentioning the name.
2. Do the keyword phrase on the anchor text of the published article has to be same as the web page of your website you are linking to. For example if an article has keyword phrase “Wesite Trafic”, can the webpage have “How to get free trafic”
Thanks again
Al