9. Using The Author Block To Get Traffic

Keywords, anchor text and a strong call to action are the three components your author block must have if you expect to get visitors to your website.

You will learn:

How to identify your keywords and keyword phrases
What anchor text is and why it matters
How to write a strong call to action

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Comments (2)

2 Comments »

Comment by Al

January 19, 2010 @ 9:05 am

Hello Bob

I am a newbie. Thank for this great video series. I have couple of questions regading the Author block video.

1. Do have to have a name in author block? For example “access article on internet marketing series” not mentioning the name.

2. Do the keyword phrase on the anchor text of the published article has to be same as the web page of your website you are linking to. For example if an article has keyword phrase “Wesite Trafic”, can the webpage have “How to get free trafic”

Thanks again

Comment by Bob

February 27, 2010 @ 11:22 pm

Hi Al:
I’m glad you enjoy the videos.
1. No, I don’t think you do not have to have a name in the author block, but why would you not? I’ve never tested it. If you do, let me know what happens.
2. No, you do not have to use the same keyword in your author block as you do on your web page. It’s probably better if you do, but I wouldn’t think it’s super important.
Good questions Al.
Aloha, Bob

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