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Nov 11, 2009 - 3:49 AM
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1110 AM - KAOI Radio Maui, HI, USA
Listen to Bob Sommers talk about how to get visitors to your website with Susan Kim, Maui Business Coach and host of the Akamai Business Show on KAOI Radio Maui. Discover how to us Article Marketing, Local Search and Podcasting to drive tons of...(more)
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6 Replies | 1,101 Views
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Oct 15, 2009 - 1:52 AM
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Why is it that some companies strike gold with their advertising dollars and others fall flat time after time? Those with the gold know the secret: You have to be intimately familiar with your target market and craft a marketing plan that speaks directly to those customers. To do that well, you have to answer three questions: Who is your customer? What do they *really* need? And how does your product or service uniquely fill that need?
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4 Replies | 998 Views
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May 26, 2009 - 10:55 PM
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Applying the law of attraction to your business is the key to manifestation, and the way to manifest money through your business is based on how you think. Sound complicated?
My guest today is Kimberly Schneider, M.Ed., J.D., LPC. She is the creator of the Cornucopia Method of...(more)
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4 Replies | 1,277 Views
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Apr 15, 2009 - 7:48 PM
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The entire purpose of the Recognized Expert Marketing Show is to help you get noticed, be remembered and get business. And that is exactly what Scott Ginsberg, the guy with the Nametag, has done in his new book(s) "Stick Yourself OUT There" and "Get Them To Come To You."
The very...(more)
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0 Replies | 1,236 Views
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Apr 14, 2009 - 5:50 PM
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Facebook just passed the 200,000,000 member mark. It's the king of the Social Networking sites and one of the most powerful marketing tools on the Internet. But, you better know what you're doing. One wrong move and you're out.
Shama Hyder is an online marketing expert and the author of The Zen of...(more)
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1 Reply | 1,936 Views
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Mar 31, 2009 - 6:10 PM
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Postcards are a powerful way to market your business and drive traffic to your website ... if you know how to do it properly. My guest, Joy Gendusa is the owner of PostCardMania and an expert at using this powerful, simple and extremely cost effective way of generating business for her 35,000 + customers.
...(more)
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1 Reply | 2,996 Views
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Mar 10, 2009 - 8:12 PM
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If you've been relying on earning your living as a professional speaker, you've probably noticed that the industry is changing and meeting planners are hiring speakers who are let's say, "more flexible." And by "more flexible" I mean speakers who are willing to trade their speaking fee for a more lucrative alternative.
...(more)
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0 Replies | 1,048 Views
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Feb 27, 2009 - 3:21 PM
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One of the most intimidating situations speakers find themselves in is having to deal with a difficult participant. It is the primary reason the majority of people are not willing to speak ... and that is unfortunate.
Knowing how to handle a difficult audience participant is a skill that can actually...(more)
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1 Reply | 1,473 Views
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Feb 26, 2009 - 3:57 PM
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I'm often asked what are the most important things a speaker can do to energize the audience. My answer in this podcast may surprise you.
After giving over a thousand speeches, I've learned a thing or two about getting the audience involved in my presentation. And by involved I mean laughter and...(more)
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5 Replies | 1,871 Views
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Feb 09, 2009 - 2:39 PM
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I had an opportunity to be on the Wayne and Jane Show on KBS Radio in Canada this morning. It was a blast. I had 7 minutes to talk about my favorite subject, "Likeability," and encourage the British Columbia listeners to visit my website.
Being on a popular radio show can be one of the...(more)
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2 Replies | 960 Views
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Jan 20, 2009 - 7:22 PM
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Today, I'm going to show you how to become a media rock star. I'm going to do it with the help of my friend Wayne Kelly, radio host, media coach and founder of On-Air Publicity.
I know you've heard people in your industry being...(more)
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0 Replies | 1,480 Views
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Jan 15, 2009 - 6:06 PM
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There are lots of ways to earn money on the Internet. You can sell advertising on your website or blog, sell a product or service, generate and sell leads or my favorite, sell digital products for 50%-100% commission from Clickbank.
Not familiar with Clickbank? That's OK, because my guest today, Steve...(more)
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0 Replies | 1,019 Views
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Jan 14, 2009 - 5:59 PM
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It'a all about your personal power. Either you have it or you don't. Fortunately, you can find and use your personal power to get whatever you want in life.
Michelle Rigg is the owner of Create Personal Power. She is an expert in helping people like us find the power we need to accomplish our goals. I...(more)
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0 Replies | 696 Views
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Jan 12, 2009 - 5:06 PM
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We all know a great business name or slogan when we hear it. For example, a local cleaner with the slogan – "Working On The Same Spot For 25 Years." Or a plumbing company slogan, "A Flush Beats A Full House." These are slogans that are difficult to ignore and hard to forget. But how in the world do people think of these things?
...(more)
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0 Replies | 805 Views
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Jan 10, 2009 - 12:50 AM
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The vast majority of professionals allow their personal brand to be created without a hint of direction. Their lack of attention acts as a chain around their career and keeps them from reaching their full potential. Fortunately, with a little effort, anyone can create the personal brand they want to project.
...(more)
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0 Replies | 779 Views
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Dec 19, 2008 - 7:35 PM
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Anything can be sponsored. That includes corporate sponsorships, event sponsorships, sports sponsorships and more. That's the word according to David Siteman Garland the host of The Rise To The Top TV program on ABC ... and he knows what he's talking about.
At the age of 21, David started the St. Louis...(more)
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1 Reply | 1,641 Views
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Dec 16, 2008 - 2:01 AM
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McGraw-Hill calls him "America's top copywriter." His book, The Copywriter's Handbook (Henry Holt), is considered by many to be the "Bible" of copywriting and was voted a "mini-classic of direct marketing" by the Direct Marketing Club of New York. The legendary David Ogilvy said, "I don't know a single copywriter whose work would not be improved by reading this book. And that includes me."
...(more)
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1 Reply | 1,051 Views
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Dec 09, 2008 - 6:06 PM
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Marketing to women in the 21st Century is a lot like sex, according to professional copywriter Lorrie Morgan-Ferrero. Lorrie is the top female copywriter in the information marketing industry, and is a direct descendant of Ralph Waldo Emerson.
When it comes to writing...(more)
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2 Replies | 1,203 Views
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Oct 22, 2008 - 8:44 PM
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Jason Fladlien is a 25 year old marketing prodigy. He's the author of, "How to Write a 400 Word Article in 7 minutes - Including Research and Proof Reading" and believe me, he keeps his promise.
Article marketing is one of the most effective methods of positioning yourself as the expert in...(more)
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0 Replies | 3,580 Views
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Sep 10, 2008 - 8:06 PM
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People Hire People, Not Resumes. That's the title of a very popular book by my friend Frank Danzo ... a man who knows what he's talking about when it comes to helping people get back on their feet and into the workforce.
If you've ever been between jobs (which is a diplomatic way of saying,...(more)
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0 Replies | 2,853 Views
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Aug 01, 2008 - 7:53 PM
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Why is it that some people have literally thousands of professional contacts while others have only a few? Hint: It has to do with their approach and topic of conversation.
Darlene Willman is The Sassy Networker and the most connected business woman in her community. She was awarded the...(more)
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0 Replies | 1,782 Views
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Jul 10, 2008 - 4:35 AM
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Masters of selling like Joe Girard, Harvey Mackay, and Tom Hopkins built their career on showing appreciation by sending thank you notes. Tom Hopkins made it a goal to send at least 10 thank you notes a day when he started his sales career. At the end of his third year in sales, his business was 100% referrals!
...(more)
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8 Replies | 3,389 Views
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Jul 08, 2008 - 10:22 PM
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Hi. I'm Bob Sommers, host of the Recognized Expert Marketing Show and I'm looking forward to meeting you at the Wisconsin Dells on July 24.
Join me for a fascinating presentation on The Psychology Of Likability And Its Relationship To Revenue And Growth. This will be a presentation you...(more)
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4 Replies | 1,063 Views
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Jul 02, 2008 - 10:47 PM
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Gill Wagner is on a quest. His mission is to make it impossible for salesdrips to earn a living, and by golly, I think he's going to do it.
To start, a salesdrip is a person who engages in promoting and selling goods or services by lying to, bullying, cheating or manipulating prospects....(more)
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1 Reply | 2,542 Views
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Jun 26, 2008 - 9:12 PM
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Direct Mail Marketing can be one of the best investments you make in your business or one of the worst. The determining factor is your knowledge of how the process works.
Doug King works for the United States Postal Service as a Direct Mail Strategist. He has been involved with direct mail marketing...(more)
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0 Replies | 1,996 Views
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May 22, 2008 - 7:52 PM
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There is a small business newspaper in every major community in the country. Ron Ameln just happens to own and operate one of them. As the president of the St. Louis Small Business Monthly, Ron knows all the different ways his paper can quickly position you as the expert in your field and get you in front of tens of thousands of small business owners and entrepreneurs.
...(more)
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1 Reply | 1,754 Views
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May 15, 2008 - 10:42 PM
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For Members Only There is a huge difference between writing an article for the Internet and writing an article for print publication. The most basic difference is that print publishers are a lot pickier about what they will accept.
Eve Hogan is a professional speaker,...(more)
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1 Reply | 2,224 Views
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May 15, 2008 - 5:15 AM
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For Members Only Gravitational Marketing - The Science of Attracting Customers was a book written after my own heart. The authors, Jimmy Vee and Travis Miller, are not only two of the most likable people I've ever interviewed, but they're wise beyond their years.
...(more)
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0 Replies | 1,415 Views
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Apr 18, 2008 - 6:48 PM
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For Members Only Ron Strauss is the co-author of "Value Creation: the Power of Brand Equity." He is an expert in the branding world and knows what it takes to create a valuable brand.
Listen to Ron talk about how to create a valuable brand in the mind of your...(more)
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0 Replies | 2,484 Views
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Apr 04, 2008 - 9:38 PM
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For Members Only Recognized Experts present seminars and workshops to full houses. But how do they fill the room?
Jenny Hamby is the author of, How to Successfully Market Seminars and Workshops and she is an expert on filling seats. In this program Jenny talks about the...(more)
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1 Reply | 2,515 Views
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Apr 01, 2008 - 10:33 PM
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For Members Only David Fisher is the Director for the Small Business Development Center on Maui. He has a business degree from NYU and has been a business consultant for almost 30 years.
When I first discovered the Small Business Development Center on Maui and met...(more)
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3 Replies | 2,280 Views
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Mar 04, 2008 - 11:02 PM
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Raleigh Pinskey has spent more than 30 years teaching people how to promote themselves. Over that time she's discovered that one of the biggest things keeping people from promoting themselves is their fear of rejection.
In this program Raleigh talks about the action steps you can take to overcome your...(more)
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5 Replies | 1,674 Views
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Feb 27, 2008 - 4:57 PM
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For Members Only Steve Manning, the author of How to Write a Book on Anything in 14 Days or Less is completely persuaded that anyone can do just that. In this fast-paced interview, Steve outlines exactly what you need to do to get your book written in less than 2-weeks ... guaranteed.
...(more)
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1 Reply | 2,874 Views
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Feb 27, 2008 - 4:31 AM
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Did you know that the people in your industry who are recognized as the experts in their field earn an income of between 10 and 100 times as much as their counterparts? Being the expert and being recognized as the expert in your field are two very different things.
Bob Sommers, the host of the...(more)
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12 Replies | 4,907 Views
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Feb 21, 2008 - 3:42 AM
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Did you know that you can position yourself as the expert in your field through public speaking? It's one of the quickest ways to get huge recognition in front of your target audience.
Lilly Walters, the author of Speak and Grow Rich is going to talk about how to put together the promotional materials...(more)
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0 Replies | 1,611 Views
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Feb 12, 2008 - 9:04 PM
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For Members Only Jeff Crilley is an Emmy Award winning TV reporter in Dallas. During his 20 years in television news he's made hundreds of national news appearances including CNN, FOX News, Good Morning America and the CBS Early Show. But these are not the reasons I invited Jeff on the Recognized Expert Marketing Show.
...(more)
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0 Replies | 2,078 Views
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Feb 07, 2008 - 10:41 PM
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For Members Only Have you ever wondered why you get such a kick out of certain tasks while others just drag you to the ground kicking and screaming? Doug Smart knows why and he's going to tell you today on the Recognized Expert Marketing Show.
I recently had an...(more)
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0 Replies | 1,537 Views
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Feb 06, 2008 - 2:51 PM
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For Members Only Dan Nichols is known as America's Business Launch Expert. He's also the author of two wonderful business programs entitled: "8 Degrees of Separation" and "Lemonade Stand Simple."
If you've ever doubted your abilities, (even...(more)
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4 Replies | 1,821 Views
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Feb 05, 2008 - 11:45 PM
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For Members Only Have you ever wanted to learn how to be more attractive? Michael Angelo Caruso is the founder and President of The Edison House LLC, an international consulting firm. He is the author of 5 Cool Ideas and a prolific speaker and writer on the subject of becoming more attractive.
...(more)
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0 Replies | 2,113 Views
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Feb 04, 2008 - 9:50 PM
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For Members Only Joel Roberts, former prime time talk show host on KABC Radio, now heads his own media and communications consulting firm, headquartered in Los Angeles and New York. His clients are from a broad range of industries. In publishing, they include Stephen Covey, author of The Seven Habits of Highly Effective People, and Harv Eker, author of Secrets of the Millionaire Mind. Joel is also the official media coach for Chicken Soup for the Soul.
...(more)
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2 Replies | 2,944 Views
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Feb 01, 2008 - 7:14 PM
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As a student of likeability, I'm fascinated with the role first impressions play on how people are perceived and subsequently treated. After speaking with Ann Demarais, the author of First Impressions: What You Don't Know About How Other See You, I'm more persuaded than ever of the power of first impressions.
...(more)
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0 Replies | 1,690 Views
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Jan 30, 2008 - 1:11 PM
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For Members Only George Silverman is the author of The Secrets of Word of Mouth Marketing. According to George, word of mouth marketing is a thousand times more effective than any other form of marketing. Let me explain.
Research show that the average American sees...(more)
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2 Replies | 1,931 Views
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Jan 28, 2008 - 4:41 AM
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For Members Only Laura Ries is the author of multiple books on branding and PR including 22 Immutable Laws of Branding, 11 Immutable Laws of Internet Branding and most recently The Origin of Brands. Not only has she help hundreds of companies build their brand, but she's done the same thing for dozens of countries. That's right ... countries!
...(more)
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0 Replies | 1,849 Views
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Jan 26, 2008 - 11:57 PM
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Joan Stewart is known as the publicity hound and used to work as an editor at three daily newspapers including The Business Journal in Milwaukee, Wisconsin. Today, she teaches business people how to catch the attention of frazzled news directors, busy reporters and grumpy editors.
...(more)
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0 Replies | 1,148 Views
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Jan 25, 2008 - 3:48 PM
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Jeffrey Fox is the author of multiple New York Times best selling sales and marketing books including How to Become a Rainmaker, How to Become a Marketing Superstar, How to Become CEO and many more.
In this program Jeffrey Fox talks about how to dollarize the value of your product or service and how you,...(more)
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0 Replies | 1,510 Views
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Jan 23, 2008 - 3:19 PM
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For Members Only Believe it our not, Google is not the only search engine in town. There are others you may have heard of including Yahoo!, MSN, AOL, DogPile and more.
Susan Sweeney, the author 101 Ways to Promote Your Web Site shares all when it comes to how...(more)
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2 Replies | 1,688 Views
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Jan 22, 2008 - 7:25 PM
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If you want to position yourself as the expert in your field (and who doesn't) you absolutely must feel comfortable promoting yourself ... and you must be able to do it shamelessly.
Debbie Allen is the author of Shameless Self-Promotion and a marketing expert. Her advice is timeless. She is not about...(more)
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0 Replies | 1,595 Views
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Jan 21, 2008 - 3:38 PM
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For Members Only Arguably, the single best way to acquire long term traffic and build your page rank at the same time is by generating powerful one-way links back to your website. And, as far as I'm concerned, the best way to do that is with article marketing.
...(more)
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0 Replies | 1,284 Views
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