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Dec 25, 2007 - 4:49 PM
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Jim Gilmore is the expert when it comes to authenticity. Consumers are making decisions based on your authenticity and the authenticity of your products and services. But it's important to note that being authentic and being perceived as authentic are two very different things.
Are you a fake? Are you...(more)
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0 Replies | 3,484 Views
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Dec 17, 2007 - 11:39 PM
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The Art of Woo. What an interesting title for a book about influence and persuasion. According to author Richard Shell, Woo is an acronym for Winning Others Over and that is exactly what he does better than anyone else on the planet.
The Art of Woo is about using strategic persuasion skills to...(more)
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1 Reply | 1,682 Views
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Dec 10, 2007 - 5:23 AM
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For Members Only Robert Cialdini is the president of Influence At Work and the author of, Influence, the Psychology of Persuasion. Along with being one of the nicest people I've ever interviewed he is also the expert on persuasion.
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0 Replies | 4,189 Views
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