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Oct 15, 2009 - 12:52 AM
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Why is it that some companies strike gold with their advertising dollars and others fall flat time after time? Those with the gold know the secret: You have to be intimately familiar with your target market and craft a marketing plan that speaks directly to those customers. To do that well, you have to answer three questions: Who is your customer? What do they *really* need? And how does your product or service uniquely fill that need?
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4 Replies | 1,041 Views
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Mar 31, 2009 - 5:10 PM
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Postcards are a powerful way to market your business and drive traffic to your website ... if you know how to do it properly. My guest, Joy Gendusa is the owner of PostCardMania and an expert at using this powerful, simple and extremely cost effective way of generating business for her 35,000 + customers.
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1 Reply | 3,003 Views
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Dec 19, 2008 - 6:35 PM
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Anything can be sponsored. That includes corporate sponsorships, event sponsorships, sports sponsorships and more. That's the word according to David Siteman Garland the host of The Rise To The Top TV program on ABC ... and he knows what he's talking about.
At the age of 21, David started the St. Louis...(more)
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1 Reply | 1,662 Views
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Sep 10, 2008 - 7:06 PM
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People Hire People, Not Resumes. That's the title of a very popular book by my friend Frank Danzo ... a man who knows what he's talking about when it comes to helping people get back on their feet and into the workforce.
If you've ever been between jobs (which is a diplomatic way of saying,...(more)
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0 Replies | 2,870 Views
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Aug 01, 2008 - 6:53 PM
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Why is it that some people have literally thousands of professional contacts while others have only a few? Hint: It has to do with their approach and topic of conversation.
Darlene Willman is The Sassy Networker and the most connected business woman in her community. She was awarded the...(more)
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0 Replies | 1,789 Views
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Jun 26, 2008 - 8:12 PM
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Direct Mail Marketing can be one of the best investments you make in your business or one of the worst. The determining factor is your knowledge of how the process works.
Doug King works for the United States Postal Service as a Direct Mail Strategist. He has been involved with direct mail marketing...(more)
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0 Replies | 2,003 Views
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May 15, 2008 - 4:15 AM
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For Members Only Gravitational Marketing - The Science of Attracting Customers was a book written after my own heart. The authors, Jimmy Vee and Travis Miller, are not only two of the most likable people I've ever interviewed, but they're wise beyond their years.
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0 Replies | 1,419 Views
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Jan 30, 2008 - 12:11 PM
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For Members Only George Silverman is the author of The Secrets of Word of Mouth Marketing. According to George, word of mouth marketing is a thousand times more effective than any other form of marketing. Let me explain.
Research show that the average American sees...(more)
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2 Replies | 1,934 Views
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Jan 22, 2008 - 6:25 PM
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If you want to position yourself as the expert in your field (and who doesn't) you absolutely must feel comfortable promoting yourself ... and you must be able to do it shamelessly.
Debbie Allen is the author of Shameless Self-Promotion and a marketing expert. Her advice is timeless. She is not about...(more)
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0 Replies | 1,601 Views
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Jan 18, 2008 - 3:46 PM
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For Members Only This is part 2 of a two part program with Jay Levinson, the father of Guerrilla Marketing. If you've not had the opportunity to listen to part 1, you can access it here Guerrilla Marketing Part 1
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0 Replies | 1,267 Views
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Jan 17, 2008 - 2:50 PM
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For Members Only Jay Levinson is the Father of Guerrilla Marketing, the most popular marketing program in history. Over 14 million Guerrilla Marketing books have been sold in 42 different languages. In this two part program, Jay will discuss the 20 ways Guerrilla Marketing is different (and better) than traditional marketing and how you can profit from that information.
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2 Replies | 1,656 Views
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Jan 05, 2008 - 1:35 PM
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Robert Middleton is the owner of Action Plan Marketing. He is dedicated to helping professionals attract more clients without sacrificing their integrity ... which so many business people are tempted to do.
In this program Robert talks about how marketing is a lot like baseball and what you need to do...(more)
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0 Replies | 1,890 Views
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Dec 18, 2007 - 11:13 PM
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For Members Only Ilise Benun is the author of 6 books on marketing and web design. She is the Marketing Mentor and has been teaching people how to promote themselves and their services for over 20 years.
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1 Reply | 2,028 Views
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Dec 18, 2007 - 3:05 AM
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For Members Only Dan Kennedy has been giving no B.S. marketing advice for decades, but the best advice he has ever given was given on this show. Success is about positioning, not prospecting.
If you're frustrated with your sales effort you need to take a good...(more)
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0 Replies | 1,213 Views
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Dec 10, 2007 - 5:17 AM
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C.J. Hayden is the author of "Get Clients Now." Her book is a strategic guideline that gives you a step by step process to building your business one smart move at a time in just 28 days.
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0 Replies | 1,285 Views
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