|
|
|
|
Apr 15, 2009 - 6:48 PM
|
The entire purpose of the Recognized Expert Marketing Show is to help you get noticed, be remembered and get business. And that is exactly what Scott Ginsberg, the guy with the Nametag, has done in his new book(s) "Stick Yourself OUT There" and "Get Them To Come To You."
The very...(more)
|
0 Replies | 1,253 Views
|
|
|
Jan 12, 2009 - 4:06 PM
|
We all know a great business name or slogan when we hear it. For example, a local cleaner with the slogan – "Working On The Same Spot For 25 Years." Or a plumbing company slogan, "A Flush Beats A Full House." These are slogans that are difficult to ignore and hard to forget. But how in the world do people think of these things?
...(more)
|
|
0 Replies | 809 Views
|
|
Jan 09, 2009 - 11:50 PM
|
The vast majority of professionals allow their personal brand to be created without a hint of direction. Their lack of attention acts as a chain around their career and keeps them from reaching their full potential. Fortunately, with a little effort, anyone can create the personal brand they want to project.
...(more)
|
|
0 Replies | 790 Views
|
|
|
Dec 16, 2008 - 1:01 AM
|
McGraw-Hill calls him "America's top copywriter." His book, The Copywriter's Handbook (Henry Holt), is considered by many to be the "Bible" of copywriting and was voted a "mini-classic of direct marketing" by the Direct Marketing Club of New York. The legendary David Ogilvy said, "I don't know a single copywriter whose work would not be improved by reading this book. And that includes me."
...(more)
|
|
1 Reply | 1,069 Views
|
|
|
Apr 18, 2008 - 5:48 PM
|
For Members Only Ron Strauss is the co-author of "Value Creation: the Power of Brand Equity." He is an expert in the branding world and knows what it takes to create a valuable brand.
Listen to Ron talk about how to create a valuable brand in the mind of your...(more)
|
|
0 Replies | 2,495 Views
|
|
|
Dec 18, 2007 - 3:33 AM
|
For Members Only Everything starts with your brand and it is nothing more than how other people see you. David McNally, the author of Be Your Own Brand is an expert on how to create the kind of brand that will serve you, the media and your customers.
The...(more)
|
|
0 Replies | 1,637 Views
|
|
|
Dec 10, 2007 - 5:15 AM
|
For Members Only Jack Trout, the author of "Differentiate or Die" talks about how you can position yourself in the mind of your customer so that you will stand out and be noticed. According to Jack, it's not about building a better product or service, but how your customers perceive your product or service that matters most.
...(more)
|
|
1 Reply | 1,855 Views
|
|
|
Dec 10, 2007 - 4:57 AM
|
For Members Only Steven Van Yoder is the author of, Get Slightly Famous. His experience as a freelance writer showed him that the highest paid people in every industry are the recognized experts in their fields.
...(more)
|
|
0 Replies | 1,168 Views
|
|
|
Dec 10, 2007 - 4:49 AM
|
Elsome Eldridge and I have something in common. We both focus our time and energy helping people understand how to position themselves as experts in their field.
My interview with Elsome is completely focused on how you can become the recognized or obvious expert in your field. Listen to this...(more)
|
|
0 Replies | 1,648 Views
|
|
|
Dec 10, 2007 - 4:32 AM
|
Peter Montoya is the author of "The Brand Called You." He owns the worlds only personal branding agency and he is the president of the Personal Branding University.
...(more)
|
|
0 Replies | 1,283 Views
|
|
All times are GMT -4. The time now is 03:40 PM.
