For Members Only Richard Laermer is the author of Full Frontal PR and more recently, Punk Marketing. He's a public relations expert and consultant who gets a kick out of teaching his clients how to work with the media.
Giving an interview can be one of the most effective ways to market yourself and your service if you know the rules. Listen to Richard discuss how to prepare for a successful interview and how to avoid the top three mistakes you're likely to make. He'll show you how to deal with negativity, when to use industry jargon and how to use anecdotes to take back control of the interview. If you want to learn how to give an interview that will drive clients to your door, listen to my conversation with Richard Laermer.
12-30-2007, 12:57 AM
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