For Members Only Laura Ries is the author of multiple books on branding and PR including 22 Immutable Laws of Branding, 11 Immutable Laws of Internet Branding and most recently The Origin of Brands. Not only has she help hundreds of companies build their brand, but she's done the same thing for dozens of countries. That's right ... countries!
Listen to this program with Laura Ries and learn what a brand is and why it's so important for you to build your brand.
After listening to the show, take a moment and watch The Reis Report with Laura Ries. She does a great job describing how companies brand themselves.
01-28-2008, 03:41 AM
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