Jim Gilmore is the expert when it comes to authenticity. Consumers are making decisions based on your authenticity and the authenticity of your products and services. But it's important to note that being authentic and being perceived as authentic are two very different things.
Are you a fake? Are you seen as a fake? Are you real? Are you seen as real? Listen to Jim Gilmore the author of
Authenticity: What Consumers Really Want talk about how you can determine your level of authenticity and the role authenticity plays in your success.
12-25-2007, 03:49 PM
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