Marketing To The 8 Different Kinds of Smart People - David Lazear

01-02-2008, 02:00 PM

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Did you know that there are eight different kinds of smart? They include: visually smart, logically smart, body smart, nature smart, sound smart, word smart, people smart and self smart. Everyone is smart, only about different things. But how do each of these areas of smart relate to your sales and marketing effort?

David Lazear, the author of OutSmart Yourself! fully understands the eight kinds of smart and how to apply them to your marketing and sales presentation. He's discovered that people who are smart in a particular area tend to be more easily persuaded by people who are smart in the same area. Learn more about this fascinating science of marketing by listening to my conversation with David Lazear.


If you're interested in learning where you excel, take the Smart test. It only takes a few minutes and the results are amazing.
David Lazear Group | Multiple Intelligences