There are many good copy writing books on the market, and I just finished reading one of them entitled, Web Copy That Sells, by Maria Veloso. The book was written over four years ago, and yes, a lot has changed in that time, but her copywriting techniques are timeless. I give this book two thumbs up.

Maria makes the point that writing copy for the web and writing copy for print are two very different things. At first, I found that statement hard to believe, but I was soon persuaded otherwise. People do read differently on the web and Maria described the differences brilliantly.

It's important to understand how people read on the web in order to motivate them buy ... and writing copy is all about making the sale.

As a novice copywriter, there were a few things that really jumped out at me. They included the five questions you must ask in order to write great copy ... which are:

• What is the problem?
• Why hasn't the problem been solved?
• What is possible?
• What is different now?
• What should you do now?

Once you know the answers to those questions, writing the copy is easy.

The other aspect of copy writing that I had not considered before was how to get your reader (prospect) mentally involved in your copy. You can learn all about how this technique works on page 81 where Maria writes about involvement devices that multiply sales. This is something I'm going test on my next landing page ... and you should too.

If you're like me, and I know I am, writing web copy that sells is challenging. I found Maria's book to be very helpful and plan to use her copy writing techniques to enhance the copy we use to sell our products and services at Sommers Communication. If you want to keep up with our progress, join me in the copy writing forum on Recognized Expert.

If you're really serious about learning how to write copy, I suggest you start by reading Web Copy That Sells and then sign-up for the Web Copywriting University for a real copy writing education.

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