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There are six presentations that are the foundation of every successful Real Estate or India Property career. They are your:
1. Seller (listing) presentation 2. Buyer presentation 3. Showing homes 4. Offer presentation including negotiating 5. Offer writing 6. Price reduction presentation The success of your career is based on your effectiveness with these presentations. There are many weapons to strengthen this. Asking great questions over the phone is a technique that gives many less experienced Agents an advantage over more experienced ones by creating a strong relationship before you arrive at their house. Of course asking the questions includes actively listening; making thorough notes; and probing for details that will help you to help them. The three key questions to build that strong relationship are. Why are you considering this move? Ideally, when would you like to have the move complete? How important is it to get the move done in that time frame. Presenting your marketing plan powerfully is another weapon. Use the AABC method. Being clear on the price you recommend while at the same time making certain that the Client clearly understands that they are in control of the price is a huge weapon. It also needs to be understood that you take as long as necessary to prepare your pricing recommendation so that you have complete confidence in it. Your Buyer Presentation has similar weapons that will strengthen it. The questions over the phone are similar to the Seller Presentation above. In place of the marketing plan is what we call your service plan. Most Agents miss this step, to their detriment. It is a complete review of what happens from the moment you meet them until they are happily moved into their new home and how you service each of those steps. Another powerful weapon is a folder or book that contains information that will give them confidence in the whole process. Copies of the most common forms they may see as they go through their purchase. Information on all the other professionals, attorneys, inspectors, appraisers etc. and their roles in the process as well as tips on working with them. All the phone numbers for completing their move including utility companies, schools districts, etc. There are dozens of other pieces of information you can include. |
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