I work for an organization that for as long as mass e-blasts have been around, they have been mismanaging it. Now I'm in an position to remedy this. However, out of 6000 person mailing list now only less than 10% even open them.

Is there a way to get these people to even look at our emails again? I figure most of it goes straight to junk and/or just delete without looking.

I realize subject line is the key to getting people just to open it and maybe that might save someone from deleting the email right away, but what about those that go to directly to junk (and I'm assuming this is where most of them go) is there a way to get them to take another look?