Writing A Bankable Marketing Plan

10-15-2009, 12:52 AM

Rating: (1 votes - 5.00 average)

Why is it that some companies strike gold with their advertising dollars and others fall flat time after time? Those with the gold know the secret: You have to be intimately familiar with your target market and craft a marketing plan that speaks directly to those customers. To do that well, you have to answer three questions: Who is your customer? What do they *really* need? And how does your product or service uniquely fill that need?

Leslie Mullens has helped more than 100 clients develop marketing and management strategies that build bankable businesses. The president of PlayBook Consulting Group, she was named one of Hawaii's "Top 40 Under 40 in Business" in 2009. She is called on by Hawaii’s leading businesses, nonprofits, and government agencies to design targeted plans aimed at making advertising dollars more productive.


ThePlayBookGroup

The PlayBook Consulting Group
50 Waiohuli St. #K
Kihei, Hawaii, 96753
808-280-6699

Leslie does a fantastic job of coaching everyone she works with to identify and reach their business and marketing goals. I've worked with her and have had an opportunity to work with some of her customers. Everyone I know who knows her tells me she walks on water. She's that good. If you're looking for help creating your marketing plan, please give her a call here in Hawaii with my strongest recommendation.
Aloha, Bob Sommers

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Hi i need some help to get off the ground can you please help me.

Hi, Sure thing! I'm always happy to help.

You can contact me directly at Leslie@ThePlayBookGroup.com and we can schedule a convenient time to talk.

Thanks,
Leslie

Marketing plan is the key to business success. The more detailed and to the point is the plan the higher chances there for success of the business. Yet
many business owners do not have that much concentration on plan and thats why they fail in most of the time.

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