Word of Mouth Marketing - George Silverman

01-30-2008, 12:11 PM

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For Members Only George Silverman is the author of The Secrets of Word of Mouth Marketing. According to George, word of mouth marketing is a thousand times more effective than any other form of marketing. Let me explain.

Research show that the average American sees over 3,000 commercial ads everyday and we rarely act on any of them. On the other hand, all it takes is one person we respect suggesting we see a particular movie and we act on it immediately. That is how word of mouth marketing works

Listen to my conversation with George Silverman and learn the six steps to building your own word of mouth marketing campaign.



Word of Mouth Marketing

Taking this into the Internet world, the "Tell-A-Friend" feature is a must! I'll be adding implementing this on every site I have. Thanks for the great interview and tips!

I was reviewing a few viral marketing service and came accross something pretty intresting called WideCircles. They seem to work by sending viral messages to various websites like forums, blogs, wiki's and so on. My friend signed up for the account the other day after running a small but successful campaign ( targeting very specific niche ) and told me about it. It seems like a nice idea to gather highly relevant traffic and help with the SEO process at the same time while paying very small amount of money compared to pay per click. In any case, I am going to give them a try today. In case you are intrested here is the site. http://?imt=3