Robert Middleton is the owner of Action Plan Marketing. He is dedicated to helping professionals attract more clients without sacrificing their integrity ... which so many business people are tempted to do.
In this program Robert talks about how marketing is a lot like baseball and what you need to do to move your clients around the bases. According to Robert, it starts in the locker room where you identify who you're selling to, what you're selling and why your market is interested in purchasing your product or service. Once you're prepared, it's time to walk up to the plate and market your clients around the bases.
This is fascinating analogy that will help you understand how the marketing process works and how to apply it to your business.