For Members Only This is part 2 of a two part program with Jay Levinson, the father of Guerrilla Marketing. If you've not had the opportunity to listen to part 1, you can access it here Guerrilla Marketing Part 1
Again, I would encourage you to listen to this interview with a pen and paper at hand. It seems that Jay's money saving marketing ideas are endless. Write them down so you don't miss a thing.
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