Guerrilla Marketing - Jay Levinson

01-17-2008, 02:50 PM

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For Members Only Jay Levinson is the Father of Guerrilla Marketing, the most popular marketing program in history. Over 14 million Guerrilla Marketing books have been sold in 42 different languages. In this two part program, Jay will discuss the 20 ways Guerrilla Marketing is different (and better) than traditional marketing and how you can profit from that information.

I would encourage you to listen to this interview with a pen and paper at hand. Each idea Jay shares will save you money and drive customers to your door. This interview is classic Jay Levinson.



You can access Part 2 of this interview here Guerrilla Marketing Part 2

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Having the opportunity to interview Jay Levinson was a pleasure. He is one of the nicest people you will ever meet.

Back Story
After Jay and I had completed the entire 2-part interview, I discovered that my audio recording equipment did not work. Embarrassed, I asked him if he would consider doing the entire interview a second time. Jay showed absolutely no frustration and was more concerned about me than he was over the lost interview. He told me he would be delighted to do the interview a second time ... and he did.

You can learn a lot about a person from how they handle difficult situations. As far as I'm concerned, when it comes to showing respect and concern for others, Jay Levinson is the king of the hill. Thank you Jay ... you're the best.

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Great show! I really enjoyed this one.