The Web Development company I work for, recently started offering our customers press releases. We dont actually do the pres releases ourselves, instead we use different companies to do them for us. What we noticed was that when you hire a company such ad Prweb or Businesswire you are paying a lot more money than the price you are originally quoted. They start adding fees if you want what they call the extras.
I have gone onto other forums that have said you get what you paid ofr and so on... but I believe that not to be true in this ever changing technologically based world. A good example is I posted over 5 press releases with different Press Release services.
One with
www.Prweb.com which charged me over $200.00 and it did not even include Associated Press. Two weeks later it only came up on google news. of course I did what any smart business person would do, I compared press release companies, their pricing and their results. Three other well known companies faired at around the same price or more. Each one offering what another one didn't. Yes on some the results were better. Now mind you I absorbed the cost my client would have paid becauise they were my first client who took my offer on press releases. I then went to
www.prunderground.com and for $49.00 not only did they write the press release for me but they also included it on Associated Press. I also got about the same results as I got on the other sites.
I understand now why it did not show up everywhere. after doing further research I gues it depends on the importance of the press release. So you see after spending over $200.00 average to send a press release. I got the same result from Prunderground for $49.00 as I did for the more expensive sites. So I ask do you really get what you paid for?