Hi Everyone


Increased personalisation & targeting 53.8% and
Improved message titles & subject lines 52.4%
is what businesses surveyed by Get Response want to improve with their email marketing this year.
Plus...
An increase in customer loyalty special offers.
There is also an interesting result in the intent to use video in email marketing from 2009 to 2010:

• Didn't use it but plan to use video emails this year... 64.0%
• Didn't use it, and do not plan to use video email this year... 19.5%
• Used it and plan to decrease the number of video emails this year... 0.8%
• Used it and expect to send about the same number of video emails this year... 3.8%
• Used it and plan to increase the number of video emails... 11.9%

I have been an advocate of using video in emails for a long time. It allows you to demonstrate products, teach a lesson, display new merchandise and give people a visual who you are.
It is also a great means to display customer testimonials. This is what is known as 'social proof' and helps prospects overcome any element of distrust.
Businesses are crying out more effective, newer ways to touch base with their clients.
Email Marketing is here, it works and if used correctly will drive sales.
Cheers and Great Selling
Kurt
www.kurtjohansen.com
Email Mastery

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Kurt Johansen http://www.kurtjohansen.com. Email Mastery

How you handle video approvals which is one of the core activity of the preparation of video email campaigns in the design stage. Check out Assetlink solution, as part of their comprehensive email marketing solution they have approval which includes video approval.

Regards
James David
Direct Marketing Blog

Dear Kurt & James

I am impressed with both of your comments here. I am just about ready to take a video making course from Kevin Riley and hope to be able to make e-mail Videos via Get Response.

I have joined Kurt's newsletter. Assetlink looks a little over my head but I very much appreciate both your contributions here.

Best wishes to you both from Yokohama, Japan

cashstack