Email marketing is an art. One of the most important questions you have to ask yourself with each email campaign you create is, "What can I do to increase my open rate?"
Email marketing experts from around the world understand the value of tying their message to a current event.
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According to a column by Michelle Eichner of Pivotal Veracity for DMNews, it can be worthwhile to draw in potential customers by showing them how the company's offerings relate to wider issues such as the economic slowdown and climate change.
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Think about how you can tie your product or service offering to what's going on with the concerns of your target market.
Here are some of the things going on in the world today.
- The stock market is dropping and people are losing their retirement savings.
- The $700,000,000,000.00 US government bailout plan is not working and it's causing people concern about keeping their job.
- The US presidential election is less than a month away and if my candidate doesn't win, my world will come to an end.
- And there is news taking place in your industry that has your target market either excited or concerned.
Taking current events into account, I might use the following text in my subject line.
- Protect your retirement savings before the sun goes down today ...
- Loosing your job could be a blessing if ...
- Your retirement savings depends on who becomes president.
If you can tie highly charged feelings caused by current events into your product offering, you've got a winner for your subject line.
10-09-2008, 05:55 AM
Use Current Events in Your Email Subject Line
