Permission based email marketing is how we stay in touch with our thousands of loyal customers. We use permission-based email marketing on all of our websites and blogs, and you can do the same thing. Here are the
39 questions you must answer before you begin to build a loyal list of raving fans.
Permission Based Email Marketing Questions
- Why do I want to create an email list?
- How am I going to gather the names on my list?
- Will I sell or share my list with others?
- How big of a list do I hope to generate?
- What information do I want to gather?
- What will I offer the people who subscribe to my list?
- Do I want to address them by their first and/or last name?
- Do I want to send an auto-responder?
- Do I want to send my list a newsletter?
- What will it be about?
- Who will write it for me?
- How often do I want to send it?
- Do I want to own and host the software or hire an email marketing vendor
- Am I capable of hosting and managing my own email list?
- Do I want to be able to import my current mailing list?
- Do I want to segment my list into groups?
- Do I want to detect and delete duplicate names on my list?
- Do I want to require opt-in?
- Do I want to send images in my email?
- Do I want to add hyperlinks to my email?
- Do I want to create and send plain text or HTML emails?
- Do I need access to HTML templates?
- Do I want to design my own HTML template?
- Do I want to send surveys?
- Do I want to schedule mailings?
- Do I want to test my email for SPAM before I send it?
- Do I want to create an email alias?
- Do I want to measure sent emails?
- Do I want to measure delivered/undelivered email?
- Do I want to measure the bounce rate?
- Do I want to measure the open rate?
- Do I want to track conversion rates?
- Do I want to detect if the email was forwarded?
- Do I want to detect if a link was clicked?
- Do I want to detect which link was clicked?
- Do I want to see who unsubscribed?
- Do I need support from the email service provider?
- Do I need the service provider to train me or my staff on the software?
- How much am I willing to invest for this service?
05-29-2009, 08:00 PM
Permission Based Email Marketing: 39 Questions You Must Answer Before You Begin
