I just want to know how often we should set our autoresponder mail to automatically send mail to subscribers. I believe we should do it with care and creativity so that they don't get bored.

So please share your tips, how do we organize it?

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It depends on what you want to convey to your customers. I have a number of automatic emails and newsletters that come through to me, some are weekly, some are monthly and some less frequently. If you always have interesting news or whatever, then you could send weekly but it must be interesting or your customers won't read it.

I sometimes receive emails from Internet marketers 2-3 times a day. All of them are trying to sell me something so I tune them out. On the other hand, I get an email every day from Slashdot and other sites I enjoy and I can't wait to get them. Most of these sites have and educate to sell ration of about 4-1. Four educational emails to every one sale email. I like that ratio.

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Check out article on Ezine about time aspect of sending email campaign

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Regards

James David
Email Marketing Blog
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Comprehensive Campaign Management Solution

It depends what you want to say to customer.

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