I just want to know how often we should set our autoresponder mail to automatically send mail to subscribers. I believe we should do it with care and creativity so that they don't get bored.

So please share your tips, how do we organize it?

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It depends on what you want to convey to your customers. I have a number of automatic emails and newsletters that come through to me, some are weekly, some are monthly and some less frequently. If you always have interesting news or whatever, then you could send weekly but it must be interesting or your customers won't read it.

I sometimes receive emails from Internet marketers 2-3 times a day. All of them are trying to sell me something so I tune them out. On the other hand, I get an email every day from Slashdot and other sites I enjoy and I can't wait to get them. Most of these sites have and educate to sell ration of about 4-1. Four educational emails to every one sale email. I like that ratio.

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Check out article on Ezine about time aspect of sending email campaign

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James David
Email Marketing Blog
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It depends what you want to say to customer.

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You send a maximum of 3 emails a week, and the best days to send them is tue- thur

It depends on your audience & the message you are trying to get across. I've been overwhelmed when I receive a daily emails. I can't get to the daily emails before the next one comes in, so I end up deleting them from my inbox. Although this isn't always the case... if the email is short & direct (tip of the day). I read it. Again, it all depends on your message & your audience. Try sending emails with substance rather than just sales emails over and over.

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A lot of research has been done about the best day/time/frequency to send out your campaign. This will differ depending on who your target market is. One way to find out would be to conduct a survey with your current subscribers and find out not only what they are interested in but also how often they would like to receive your emails. This has an added benefit as you can use the data to segment your list for future campaigns.