Long Live Online Marketing
While discussed many times, webmasters still struggle with shifting their link building activities to real SEO strategy. They fail to see that SEO in 2013 is now integral to online marketing and no longer a standalone activity.
Whereas SEO used to be about tuning a website for optimal consumption by spiders, today’s SEO is about earning recognition, social spread, and backlinks through excellent content marketing. This means SEO is now ongoing, integrated, and strategic – whereas it used to be one-time, isolated, and technical.