Article Distribution

Bob Sommers · #1 09-23-2008, 10:46 PM

We use Article Marketer to distribute our articles on the Internet. They do a very good job and usually generate between 2,000 and 3,000 one way links back to our website in a weeks time. You can upload as many articles as you want for one very reasonable fee.

I can't believe there's a better service available, but if there is I would sure like to know about it. Any suggestions?

williamrock · #2 09-26-2008, 10:28 AM

Bob, this is a great topic...

My only question is the big buzz word "Duplicate Content" not that this site is bad however it charges a monthly fee for posting your content when you can get a much better return on your content distribution with putting your content out on topic specific sites where the readers are prominently going to read the article and find it to be useful.

At the same time of posting good articles you are getting those authoritative link back to your site as a vendor showing visitors that you have the knowledge about the product or service.

All of this at the same time reducing the risk of getting that article in the filter of a duplicate content penalty and destroying the entire reason for the articles sole purpose to educate the public and direct quality traffic back to your website.

Example:

Just as a vendor would have a specific product listed on their e-commerce site we see an abundant amount of people using exactly the same title, description, and other details of that product manufacture supplied to the retailer.

(SAME CONTENT across thousands of sites = Duplicate Content Penalty)

This theory has been tested across even 2-3 sites with the same content you can test your site at CopyScape.com it is a great tool to find others that may have copied your pages or that you may have content on your site with a problem.

Google looks at all of these sites competing against each other in the same market "who gets ranked"

Answer: The person with unique content that give value to the visitor and provide a positive experience for the visitor.

Why: Google Visitors rely on Google to give them good results so the engine is always improving how it displays its results.

My way of thinking is "Become Equal and Do One Better"

Bob, I didn’t mean to get to elaborate however as the engines change we are going to see this play out even more.

Bob Sommers · #3 09-26-2008, 05:46 PM

A lot of people have the same concern about duplicate content, but it's unwarranted in our case. We do article marketing a little differently than most people, so duplicate content is never an issue for us. I wish I would have addressed this in the Article Marketing for Professionals videos for our members because it can be an issue if you don't do it correctly. Let me explain.

To start, I'm not concerned about duplicate content for one big reason. I don't post my articles on my website. (I could, and might one day, but I don't today) The entire purpose of article marketing is to use my articles to drive people back to my website where they can find additional information about the topic and hopefully join our community. And since I don't have any of my articles on my site, there is no possibility for me to get penalized for duplicate content.

Since my articles don't show up on Recognized Expert, it's not an issue.

Quote:

Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suffers from duplicate content issues, and you don't follow the advice listed above, we do a good job of choosing a version of the content to show in our search results.

Once again, notice how this is not an issue, because we don't post our articles on our site. Even if we did, and we may one day, all we would need to do is follow the advice suggested by Google in this document and we would be fine. The message is, don't have the same content on your site more than once. And, follow the advice offered by Google to fix the issue and you'll be fine.

The real issue with respect to article marketing and duplicate content has to do with Google's take on Syndicated Content. This is what article marketing is about.

Quote:

Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you'd prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to block the version on their sites with robots.txt.

Since I don't host my articles on my site, and I'm not concerned with which version of my article Google thinks is the most appropriate, duplicate content is not an issue for me. Better yet, it is in my best interest for Google to decide which article site is most appropriate to host my article. Here's why.

I count on Google to do a good job of making that decision. In doing so, I know that the site Google selects is going to be the most appropriate site for my article. That means that my article will show up on the most appropriate site (which usually has a higher page rank than my own site) where it has the greatest chance for people to find it ... read it ... and heed my call to action in the author block to visit my website for more information.

All of this is quite irrelevant however because I'm only really interested in one thing. And that one thing is to get visitors to my website (where my article does not reside.)

The real benefits of article marketing are:

I can position myself as the expert in my field.
I have the potential that tens of thousands of people will read my article. (when your article is syndicated on 2,500 webpages, it doesn't matter if Google indexes the other 2,499 pages. It's still out there for thousands of people to find.
I can quickly get to the top of the search engine results page for my keywords. (This is the Key and the Primary Reason We Do Article Marketing.) Please do a Google search for the term "Blogger Training" and notice where RecognizedExpert.com and MagicWithBlogs.blogspot.com" show up. We own both website and we can attribute their high rankings to article marketing. I would also ask you to notice how competitive this term is ... over 23,000,000 competing pages.

As you can see, I don't care about duplicate content because it does not affect me. It's also important to note that the thousands of websites that want to host my article don't care about it either. They want great content on their site and the duplicate content issue is not an issue for them at all.

If you're interested in reading a very interesting piece on duplicate content, you can find it at Article Marketer in the big bright orange block in the top right corner of their home page. You won't find them talking about our technique (of not hosing our article content on our site) however.

You can also read Googles Duplicate Content Rules here

It's great to have you so active on the site Williamrock. Josh and I and all of the members of Recognized Expert really appreciate your insight and wisdom. You are a very valuable asset to RE. Thank you!

williamrock · #4 09-26-2008, 06:07 PM

Quote:

P.S. It's great to have you so active on the site Williamrock. Josh and I and all of the members of Recognized Expert really appreciate your insight and wisdom. You are a very valuable asset to RE. Thank you!

You are very welcome, Bob.... I look forward to seeing updates to your RSS feed and if I feel engaged to post I do..

As for your comment to duplicate content, I appreciate your response I never have played with that side of things and understand your exact point.

I would love to have a phone chat with you when you have a few minutes. I work with a good friend of yours and would like to introduce myself in person.

NetStandard 913-262-3888, x268

Jill Engledow · #5 10-02-2008, 04:25 PM

Bob, thanks for an excellent seminar on Internet marketing, and especially the info about article distribution. I can see why several people at last night's forum said they were back for a second time--you have a lot to share! I woke up this morning with my mind buzzing with ideas for how to improve and promote www.islandlife101.com using the tools you gave us last night. I'm going to start writing articles to draw people to my site--and that's just the tip of the iceberg you introduced us to. So thanks again--you and Josh are great!

Aloha,
Jill

Bob Sommers · #6 10-02-2008, 04:45 PM

Thanks Jill. It was great seeing you at the workshop. Let me encourage you to watch the Article Marketing for Professionals video program. It will go into much more detail than I was able to cover last night.

I also started reading Island Life 101 this morning and I'm hooked. It's a great read. I do wish I had talked to you 12 years ago when we moved to Hawaii ... especially the part about the banana juice.

Please feel free to ask your Internet marketing questions on the forum. We have lots of people there who can help.

williamrock · #7 10-03-2008, 10:23 AM

Welcome to the forum Jill, it's great to have you aboard.

Bob Sommers · #8 10-07-2008, 05:52 AM

Hi William:
You brought up a good concern about the real value of article marketing. I can do a simple search for how many times my article is published on the Internet by going to Yahoo! and doing an exact search for "Article Title" + "Author Name" Here's an example of an article I submitted on iSnare a few weeks ago. "article marketing for beginners" + "Bob Sommers"

Is there a way to identify how many of those pages have links (sites that publish my anchor text links in the author block) leading back to my site, and what the page rank is for each page where my article resides? What software would you use to discover that information please?

williamrock · #9 10-07-2008, 10:37 AM

That is a very good question based on looking at some of the results of found in your link I have found that most of the links are random some have links back and others do not as well some link to your homepage and others link to your landing page of your audio.

I was going to say Google Webmaster Tools however to target a specific campaign without keeping the links consistent it is hard to tell based upon all the sites different display criteria. I would imagine someone has written a tool to harvest this data however I think the bottom line is looking at your analytics and if you see converting traffic coming from referral traffic from a non search engine source than you can investigate other than that I would think you may be spending time on something that could be better spent building vs. concentrating on how many links you get back.

Remember it is all about how you get the people to the site that matters once they get their you must still be able to keep them interested enough to fulfill your company goal. Readership or Purchase

In short there are many backlink tools out their however Google Webmaster Tools is Free and is very accurate and should tell you that answer if done with a destination URL within your Submit of the article.

I hope this helps,

Bob Sommers · #10 10-09-2008, 03:11 AM

Article Marketer just released one of our articles today. (Wednesday, October 8, 2008) The title of the article is, How Article Marketing Drives Visitors To Your Website. According to Article Marketer, they have released the article to 1,174 sites over the past 5 hours.

It is way to early to see who has picked up my article on the search engines. By tomorrow I will be able to see where, and on how many sites my article is appearing. The way to do that is to go to Yahoo! and do and exact search for "Article Title" + "Author Name." In this example I would type in "How Article Marketing Drives Visitors To Your Website" + "Bob Sommers"

I would like to check the results for the following information.

Number of sites that publish my article
Number of sites that include my clickable anchor text in the author block
Number of sites that post my article without giving me credit
Page rank of sites that post my article
Impact of article on the search results page for my keyword phrases which are (article marketing forum) and (Saint Louis marketing writer)
* I have two more articles going out over the next 5 days with (article marketing forum) as the anchor text.

Let's see if we can't gather the answers to these questions in 10 days. That should give the publishers time to post my article.

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