9 Ways to Enhance Your Readership and Clickthrough

winsonlim · #1 05-30-2010, 10:01 AM

So are you looking at improving your articles so that they are read by more people and that you get click through to your business website as well? Who isn’t? But then this is easier said than done.

Most people use all the article marketing information they have but still don’t get what they want. But, if you are looking at enhancing your article’s prospects, here is the frankest, most up-to-the-point article marketing guide you will ever read. These are the 9 points your articles must definitely have.

1. A Great Title – The title must be perfect. It should tell the reader what the article will give them. It should also be catchy. Something like “What the Experts Won’t Tell You about …” or “5 Ways to Improve Your …” or “Don’t Buy … till You Read This” is bound to get the reader’s attention. And, when you make up such a great title, make sure your article delivers on the promise it makes.

2. Strong Content – Your article is dead in the water if it doesn’t have strong well-researched and accurate content. Write about anything, but it has to be very true. You could even spice up your article by mentioning reports or studies of actual researches that have been done.

3. Keywords – Your readers are going to come to your article because they will be searching with popular keywords. So make sure you do some research on what keywords are current and then use them in your article.

4. The Right Language – Nothing is more important in your article than a casual, friendly language that isn’t too self-imposing and at the same time isn’t too simple. Write in a conversational tone.

5. The Right Presentation – You must make your article easy on the eye. Don’t use big chunks of text—those can scare people—but write in short paragraphs, preferably each with their own subheadings. Use bulleted and numbered lists to make things simpler.

6. Personal Experiences, Reviews and Opinions – People on the Internet like to read about these. Information they can get through other sources as well, but a personal opinion could be unique. Make sure your article has a ‘voice’.

7. A Powerful Bio Box – The bio box is the small bit of text you write below your article where you promote yourself and your business website. Be succinct here and tell people why they should visit your business website in one, powerful line. Keep it simple but effective.

8. Summary – Most article directories allow you to summarize your article, and it is this summary that will be shown on the search engine display pages. Write a short concise summary with the keyword in it.

9. Unique Points – Use information from other articles on the Internet by all means, but keep your article unique. It should contain some personal points and make sure you write something thoughtful at the end which makes people ponder. This is what can start beefing up your comments section.

This brief article marketing guide has now given you the most important things that you articles must possess. Take time out to ensure they are such.

Hope it helps!

Cheers,
Winson

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