Why Local Search Marketing Is Critical To Your Success

03-16-2010, 02:57 PM

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Results

We’ve been researching, testing and tweaking local business listings on the most searched sites on the Internet and the results have been nothing short of amazing. If you doubt us, read the testimonials provided by the people who have told us how their business has been transformed by local search marketing.
Here’s what we discovered.

• There is nothing in the newspaper that you can’t find at a better value online.
• There is nothing in a magazine that you can’t find at a better value online.
• There is nothing in the Yellow Pages that you can’t find at a better value online.
• There is nothing on the radio that you can’t find at a better value online.
• There is nothing on television that you can’t find at a better value online.
• There is nothing on a billboard that you can’t find at a better value online.
• There is nothing in the mail that you can’t find at a better value online.
• There is nothing offered by a telemarketer that you can’t find at a better value online.

And it’s important to note that value does not mean cheap. Value represents everything you get in return for the money you invest including convenience, service, reliability, ease of use etc.
And that’s why

90% of customers who want to make a local purchase look online for the products and services you offer first before deciding if they want to contact you.

Today, if you’re company is not visible on the Internet, you won’t even be considered for the majority of purchases made by your customers.

Super Cool!
But here’s the really cool thing about local search marketing. You don’t need a website and you don’t need to spend money to attract the attention of highly interested customers when they’re ready to make a purchase. All you need to do is be where you’re customers are looking and it’s not that hard to do.

Go to VisOnTheNet.com and Watch the 10 minute video we created on Local Search Marketing and tell me if this isn’t the most exciting marketing concept you’ve ever seen. Just click on the video icon with my photo (which you will find at the top of the second column) on every page.

Hello,

I would have to agree that Local Search Marketing is an effective marketing medium, however, I do have a concern. Since I don't necessarily offer "local" content writing services, more of a broad global service to be exact, would Local Search Listings be the right choice for me?

I mean I guess I could target 'San Jose Article Writing Service' as a keyword phrase in a local listing and see what happens but I rarely receive customers and clientele from my locale.

What do you think?

Thanks,
Marshall Adler

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Hi Marshall:
You're right. You would not want to spend your time on Local Search Marketing ... especially if you do a search for the writing services you offer and a map does not show up on Google. There are too many other ways to position yourself as the "writing expert" in your field to a bigger (targeted) market.
Aloha, Bob

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