5 Tactics for SEO Success - Jill Whalen

01-14-2008, 10:18 PM

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For Members Only While some things seem to change over night in search engine world, others do not. Jill Whalen is one of those people who has been providing solid search engine marketing advice for over 13 years in a very dynamic environment. She knows what works and what doesn't. As a matter of fact, some of the things she shared with me in this interview came as a shock. And if you know anything about SEO, they will shock you too.

In this program, Jill identifies the top five things you can do to improve your search engine optimization. After you listen to the show I would encourage you to go over to HighRankings.com and sign-up on her forum. If you don't see me on Recognized Expert, it's because I'm on the forums at High Rankings. See you there.

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HighRankings.com

I've just come across a wonderful tool where you can learn Search Engine Marketing on the Internet. I'm in the process of checking out these tools myself. If you're interested in learning SEM, consider taking an Online Training Course from Search Engine College

Awesome! Thanks for all the great info!

Great Information Jill as always: (See you at Webmasterworld Vegas)

Top 5 Tactics for SEO


1.) Keyword Research - finding out exactly what keywords your visitors use to find your products and services is essential to a successful online business.

Tools:

- Keyword Discovery
- WordTracker
- Google Keyword Tool


2.) Once you have your keywords the next step is to re-do your navigation of your pages based around your content and your keywords. This helps visitors find the content faster as well help the spiders to index your content and archived it more effectively.

-Great information Jill on locations of navigation, headers, flash and other types of content.


3.) Decide what keyword phrases work together, just using one keyword will limit how effective your online business succeeds.

-Relevancy importance – Remove everything SEO term from your mind and make pages with quality content for your visitors.

-Don’t get distracted by lingo just write good copy.

4.) If you don’t have time to just write copy at least work with the title tags and other on-page factors of your website until you do have time to build good unique content.


5.) Measuring your success by looking at your analytics vs. just rankings.

-Look at the targeted traffic from the engines
-Measure the conversions

Top 3 Tools

-Google Analytics
-ClickTracks
-Webtrends


Bob that was a great last question about off-page optimization, I look forward to hearing more from Jill about this topic. By the way she has written a ton of articles already in the forums on Off-Page optimization and a wealth of knowledge can be found on her site.

For anyone running a website, and if you have not took a few minutes out of your day to listen to this podcast you must do it.

An excellent list! Thank you!

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