For Members Only Jack Trout, the author of "Differentiate or Die" talks about how you can position yourself in the mind of your customer so that you will stand out and be noticed. According to Jack, it's not about building a better product or service, but how your customers perceive your product or service that matters most.
People are bombarded with hundreds if not thousands of marketing messages every day. If you want your message to get noticed, you must answer the question, "What can I do to differentiate my product or service from everyone else?" Join us and learn exactly what you can do to get your customers attention ... because you will either differentiate or die.
Jack Trout is a marketing icon. We were very fortunate to have him on the show, as we are with all of our guests.
Over the course of my career I've read many of Jack's books including: Positioning, Differentiate or Die, The Making of a Name and Jack Trout on Strategy. All great books, all engaging and fun to read.
12-10-2007, 05:15 AM
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Re: Jack Trout - Differentiate or Die 
