We all know a great business name or slogan when we hear it. For example, a local cleaner with the slogan – "
Working On The Same Spot For 25 Years." Or a plumbing company slogan, "
A Flush Beats A Full House." These are slogans that are difficult to ignore and hard to forget. But how in the world do people think of these things?
- Every article needs a headline.
- Every business needs a brand.
- Every book needs a title.
- Every campaign needs a slogan.
- Every movie needs a money phrase.
- Every company needs a name.
- Every idea needs a pitch.
- Every organization needs a niche
According to Sam Horn, the author of
POP – Stand Out In Any Crowd, you don’t need a million dollar budget or an MBA to develop innovative, attention-grabbing names, titles, slogans, pitches and niches. You don't have to sit around and hope creative lightning will show up. All you need is a little guidance and a sprinkling of pixie dust.
Invest in your copy of "POP! Stand Out In Any Crowd"
01-12-2009, 04:06 PM
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