How to Create Brand Value for your Company - Ron Strauss

04-18-2008, 04:48 PM

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Ron Strauss is the co-author of "Value Creation: the Power of Brand Equity." He is an expert in the branding world and knows what it takes to create a valuable brand.

Listen to Ron talk about how to create a valuable brand in the mind of your customers, investors, employees and potential customers. It takes a lot of work, but it's well worth the effort to get this aspect of your business right.

Can you name the top 10 worldwide brands? Tune-in and see how well you do while learning how to brand your own business.


Value Creation: The Power of Brand Equity