For Members Only Everything starts with your brand and it is nothing more than how other people see you. David McNally, the author of Be Your Own Brand is an expert on how to create the kind of brand that will serve you, the media and your customers.
The three components of a great personal brand include being distinctive, relevant and consistent to your target market. Don't let your competition create your brand for you. Listen to David McNally and consciously become your own brand.
12-18-2007, 03:33 AM
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