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Old 03-18-2009, 10:08 PM
Bob Sommers's Avatar
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Join Date: Dec 2007
Location: Maui, Hawaii, USA
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Default Local Search

Wow!

Imagine waking up one morning to find your website in the number one position on Google for a very, very competitive term. Now imagine getting to that position using nothing but free local search tools and a little help from the Internet Marketing Association of Hawaii. That's exactly what Harlan Hughes did with his Maui Zen Villa Spa.

View From The Top

The spa business is huge in Hawaii and very competitive. There are over 4.5 million web pages that show up on Google for the term "spa on Maui." And, with over 60% of the people who search for "spa on Maui" perceiving that the spa in the top position is the best spa on Maui, Harlan and his Maui Zen Villa Spa are sitting pretty.
The most amazing thing about the Maui Zen Villa Spa getting to the top "free" position on Google is that there is nothing about the site that an Internet marketer would find attractive. It's a beautiful site with music and lots of photos, but it is currently a search engine optimization nightmare ... soon to change.
So how did the Maui Zen Villa Spa get to the top so quickly?
The people at the Internet Marketing Association of Hawaii helped me understand what I needed to do to get my site seen by the search engines. To my surprise, it not only showed up on Google, it showed up in the first position ahead of some very big spas like the Four Seasons, the Diamond Resort, the Grand Wailea and others.
You Need Traffic Too

Getting to the top spot and staying there are two different things. With additional help from IMAHawaii, Harlan is learning how to drive customers to his website through basic SEO, article marketing, video marketing, blogging and more.

Learn How To Do It Yourself
If you're interested in learning how to get your website to the top of the search engines using local search techniques, join Josh Sommers, the President of the Internet Marketing Association of Hawaii.

Josh will be available for free to answer your local search questions for 90 minutes at the "Local Search Java Gym" on Thursday, March 26th at The Coffee Store (By Stella Blues at Azeka II) from 4:30pm to 6:00pm. Space is extremely limited. So call today to save your spot. 385-0102
Unfortunately, there will not be room for walk-ins.
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