Marty Barletta is the author of
Marketing to Women. And why is that important? Because women buy the vast majority of items in America. For example, did you know that women buy 85% of everything that enters the household? They are the major decision makers when it comes to new cars, personal computers, consumer electronics and even items sold at Home Depot and Ace Hardware. And for all you guys out there here's a tip, women don't make purchases the same way we do.
Listen to Marti Barletta discuss the difference between how guys and gals buy things. The reality however is that it really doesn't matter how guys buy because we aren't the people spending the money. You've got to listen to this show.
12-10-2007, 06:00 AM
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