For Members Only Bill Stinnett is the author of "Think Like Your Customer." The premise of his book is that you can maximize your sales by understanding how and why your customers buy.
Bill and I had an opportunity to talk in depth about what he calls the eight major denominations of value. This was one of the most interesting concepts I've ever encountered and I know you will feel the same way after listening to Bill.
Successful sales people promote all eight forms of value. Once you know what they are, you will begin to think like your customers and sell like a champion. This was one of my favorite programs!
12-10-2007, 05:21 AM
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