Billions of dollars are left on the table and hundreds of ideas fail to get off the ground every day because of the overcommunicated society in which we live. Anne Miller, the author of
Metaphorically Selling explains what a metaphor is and how you can use it to sell your products and services.
Metaphors can be used in many different ways to get your message across to your customers. You can use them to get attention, in titles, headline text and even with props. Learn how you can profit from becoming more metaphorically astute.
Anne Miller
12-10-2007, 05:50 AM
()
