Paul Karasik is the founder of the American Seminar Leaders Association and the author of "How To Make It Big In The Seminar Business." He has produced hundreds of seminars and workshops and he knows how the business works.
According to Paul, marketing seminars and marketing workshops can be very lucrative for those who know what they're doing, but you must be able to answer some basic questions before you get started. Is your seminar topic something people will attend? Is anyone offering a similar seminar? What's the best day of the week and month of the year to hold a seminar? These are just some of the questions Paul will answer in this program.