For Members Only Annette Simmons is the author of The Story Factor. I invited her to the show not because her topic had anything to do directly with sales and marketing, but because it had everything to do with sales and marketing.
In this program, Annette talks about the power of telling a story to get your point across to your listener. It is probably the most influential tool in your sales and marketing toolbox if you know how to use it. This is how it's done.
12-10-2007, 05:04 AM
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