When you first start writing you blog, it will be a work in progress. You may feel that you know your topic right away and that your content will follow a certain theme for months to come, but most people start to change their topics and adjust their perspectives as they receive reader feedback and see what is most effective in drawing in new readers.

After all, your primary goal, no matter what you decide to write about, is to draw in new readers. That is why it is important that...

Josh Sommers

There was a time when being a sales man or woman was seen as one of the lowest rungs on the ladder of professionals. Sales people were characterized by their abilities to persuade, push, cajole, dominate and influence decisions for the sole reason of adding one more notch to their sales record.

This was particularly prevalent in one time or retail sales where the joke I...

brucebenner

I had an opportunity to talk about Likability on Business Radio WCFO in Atlanta today. Along with being a lot of fun, it was educational too.

The host, Austin McGonigle commented that the primary reason businesses offer their best customers incentive trips is to take advantage of this law of likability (We Like People Who We Associate With Good Feelings)...

Bob Sommers

Candidate screening is one of the most difficult tasks that recruiters and managers face. Most will tell you that screening sales talent is the toughest of all. Why? Sales people are trained in the art of persuasion. They know how to provide the desired responses to the questions. Even more daunting is when you are interviewing sales people that worked for a competitor. These sales people know the language and industry buzz words making it even more challenging to screen them. Fret not! It is possible...

SalesDodo

Behavioral scientists tell us that you are more likely to like the people you help, than you are to like the people who help you. It's counter intuitive to everything you've ever learned about likability, but it's true. Let me explain.

If we go back to the overriding principle of likable, this concept will make a lot more sense. "We like people who make us feel good about...

Bob Sommers