Stop Cold Calling Now - Part 2
The key to getting to the top of your profession and earning the income that accompanies that spot is to position yourself as the most well known problem solver in your industry. And how do you do that? You do it by making yourself visible as a problem solver to the people you are trying to serve. Here are five ways to get that visibility.
Write Articles
I love reading articles that help me solve problems and so do millions of other people. Take a moment right now and sketch out an article idea that your prospects will find interesting. Start by identifying the problem your readers have and show them how to solve it. Use examples, stories and terminology they understand. Encourage them along the way.
Provide a tag line at the end of your article with your credentials and contact information and send it out to potential publishers. Look for magazines and journals that your potential customers will read.
Submit your article to websites that will re-distribute your article to hundreds of other sites on the Internet. We use Article Marketer and have been delighted with the results.
The benefit of submitting your article to companies like Article Marketer is that they will do all the distribution work for you for a very reasonable fee. Better yet you will have hundreds of links leading readers back to your website.
Be a Guest on a Radio Talk Show or a Podcast
There are 40 million Americans who listen to talk radio every day and the hosts of these shows are always looking for interesting guests to fill airtime. Are you an expert on a subject that a radio audience would find interesting? If so, there are thousands of radio stations just dying to hear from you.
Write out a description of what you can talk about along with ten of the most commonly asked questions people want to know the answer to. Fax or email you're page to the radio stations and follow up with a telephone call. If you're subject is interesting, unique or timely there is a very good chance you'll be invited on as a guest. It's not only fun, but profitable as well.
You can do the same thing to be invited as a guest on a Podcast. The thing that makes a podcast so special is that the show is always recorded and uploaded to the Internet for anyone to listen to ... at any time in the future.
In my next post I will talk about three more ways to position yourself as the expert in your field.
Part 3
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