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Server Response Time vs. Bounce Rate

Posted 11-03-2008 at 08:17 PM by Josh Sommers (Josh Sommers Blog)
So how important is a good website host? Well in my experience, a good host is the difference between a 30% bounce rate and an 80% bounce rate!

How It Happened
I first noticed this when our AdSense income and site registration rates started to drop for no apparent reason. I checked our traffic figures and the number of new daily visitors was the same.
...
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Simple Study: Storefront Keywords

Posted 10-06-2008 at 05:09 AM by Josh Sommers (Josh Sommers Blog)
Updated 10-07-2008 at 06:54 AM by Bob Sommers
I'm going to make this short, but I want to make the point as to how important keyword research truly is. Here's a really simple keyword phrase that I believe will show you the importance of keyword research.

The Business:
"A storefront that sells Apple Computer products on Maui"

The Keywords:
Maui Apple Store vs. Apple Store Maui

The search ratio is 1:5. For every person who searches for "Maui Apple Store," there are five...
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Simple Links, External Content and Instant Rankings

Posted 09-23-2008 at 03:07 AM by Josh Sommers (Josh Sommers Blog)
Updated 09-23-2008 at 04:19 PM by Bob Sommers
Keyword Domination
We all know how powerful video and article marketing can be. Instant rankings for long tale keywords and thousands of powerful links back can't be beat!

So I'm going to start looking into some of the other off-site-sites that will allow you to add content relevant to your long tale keyword. (Basically shooting for instant rankings for long tale keywords...)

Here are a few that I'm going to start looking into:

eHow.com
hubpages.com...
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The Search For Keywords: A Never Ending Story

Posted 09-19-2008 at 08:15 PM by Josh Sommers (Josh Sommers Blog)
Keyword Chaos

It seems like there is a lot of confusion regarding keyword research. And hopefully I can add to the chaos.

Different goals warrant different keywords. Some people are looking to generate traffic, others are looking for a high click through rate (CTR), many seek high payout terms, while the rest of us are looking for the low...
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5 Marketing Reasons To Use StumbleUpon

Posted 08-15-2008 at 07:08 PM by Josh Sommers (Josh Sommers Blog)
A Marketing Addiction
StumbleUpon is by far one of the most addictive social bookmarking websites I have ever fell pray to. Even one accidental click of the stumble button and it's all over but the clicking.

We have to be able to learn something about our businesses through StumbleUpon, but what? Here are some ways you can use StumbleUpon to help better understand what your market really wants.
1) Website Research
What are the most popular, interesting and informative websites
...
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