Which would you prefer as a promotional tool—twelve advertisements or one article about your business?

I once wrote a story about a Realtor who was a top gun in that business at the time. The story focused on what he did that placed him above his peers. The result was a newsy article with photos of the Realtor in his office, at home, etc.We ran into each other months after the article was published. He told me, "Jerome, I got more business from that one article you wrote about...

jeromek