I have a friend who is a professional speaker, like me. He was very successful in another business, retired and now has a terrific message that he can deliver in a very entertaining way. That sounds like a "can't miss" formula for success, right? You would think.

He started his speaking business in 1998 but he has barely gotten out of the starting blocks. His speaking earnings are way lower then they should be. Why? It's taken a few years for us to figure this out. (You...

dougsmart