The Search For Keywords: A Never Ending Story
Posted 09-19-2008 at 08:15 PM by Josh Sommers
It seems like there is a lot of confusion regarding keyword research. And hopefully I can add to the chaos.
Different goals warrant different keywords. Some people are looking to generate traffic, others are looking for a high click through rate (CTR), many seek high payout terms, while the rest of us are looking for the low competition niche keywords... there are so many different TYPES of keywords.
Many Internet marketing courses/sites/experts/companies fail to mention that there is no "best" or "one size fits all" keyword. You really have to understand your audience and your goals.
So, what are the different keywords?
Types of keywords (extremely basic list):
High Paying - Important for AdSense campaigns.
High Traffic - Important for inbound links and overall site traffic.
High CTR - Critical for AdWords and landing pages.
Is There A Secret?
It seems there is no single metric that can gauge how "good" a keyword will be.
You have to take in account how much competition there is for a given keyword, how many searches are being done, how many people are advertising with the term, how much they are paying, if that keyword is seasonal, and if it is on a trend of sorts. Each factor weighs differently for each "type" of keyword also. For example, a highly searched low competition keyword will be good for traffic unless the term was "pumpkin" the day after Halloween.
So there are just a few of my thoughts on keyword research... I hope they help someone!
Can anyone recommend any keyword tools? I have been using KeywordCountry for a while now and really like it, but I'm always looking to try new tools.
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This is the beginning of a fascinating subject. If you wanted to build a site that earned money on Adsense, is it more profitable to have high CTR keywords on your site or high paying keywords on your site ... or a combination of both?Posted 09-20-2008 at 02:22 PM by Bob Sommers
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