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Premium Website Directory Tutorials

Posted 11-07-2008 at 04:33 PM by Bob Sommers (Bob Sommers' Blog)
I just completed a set of three videos showing you how to Get The Most Out Of The Premium Website Directory. I would strongly encourage you to take advantage of this free service. You won't find anything like it anywhere else on the Internet.


Josh has the directory set it up in such a way that you can:
  1. Promote your site to the Recognized
...
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Familiarity Breeds Liking - Using Free Trials Successfully

Posted 05-18-2008 at 03:04 AM by Bob Sommers (Bob Sommers' Blog)
Updated 05-18-2008 at 05:13 AM by Bob Sommers
When I first moved to Hawaii, I was in the post office a couple times a week. Over the course of that time, I developed a friendly relationship with the clerks behind the counter. They would greet me by name and cut-up with me when I approached counter.

Our relationship grew to the point that I would not use a competitive service...
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Selling Art with a Blog

Posted 04-16-2008 at 01:55 PM by Bob Sommers (Bob Sommers' Blog)
Updated 04-16-2008 at 01:58 PM by Bob Sommers
My father-in-law is one tenacious character. He is not only a fantastic artist, but he is a great salesman who understands the value of using a blog to sell is paintings. If you want to see his Smokey Mountain Art, you can find it at DonClarkArt.Blogspot.com

Here are the top five reasons why my father-in-law is using a blog to sell his artwork. After reading this blog post, you...
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A Letter From A Customer - Written by Bob Sommers

Posted 02-13-2008 at 04:31 PM by Bob Sommers (Bob Sommers' Blog)
Updated 02-16-2008 at 09:04 PM by Bob Sommers
Watch The Highly Acclaimed Slide Show
I’m your customer and I want you to know that I like you and I like doing business with you. Some of my reasons may sound a little odd, and to tell you the truth I don’t fully understand them myself, but I assure you my comments are sincere.
1. I like you because you like me. You are the only supplier who has taken the time to send me a personal note stating how you feel about me. Thank you.

2. I like you because you are like me in so
...
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Find Your Client's Hot Button

Posted 01-29-2008 at 04:39 AM by Bob Sommers (Bob Sommers' Blog)
Updated 08-30-2008 at 06:39 PM by Bob Sommers
Here's an interesting way to look at the selling process. Think of yourself as a detective on a quest to find your client's hot button, their emotional reason to buy?

I've always considered the term "hot button" to be a negative kind of phrase, but it doesn't have to be. A hot button is nothing more than an emotional trigger that causes someone to act. That action could be to throw a knife, to shout, to put a contract out on someone who crossed you or to buy something. I'm...
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