I was a guest on the Small Business Trends Radio show with Anita Campbell today. The theme of the show was how to position yourself as the recognized expert in your field.

You can listen to the show on the Small Business Trends website.

If you have valuable business or marketing advice, I would encourage you to contact Staci Wood...

Bob Sommers

If you're a sales and marketing consultant, coach or service provider, I have something that will change the way you prospect for clients. It's the Recognized Expert Community Marketing Blog.

There are thousands of people from all over the world who visit Recognized Expert to find valuable sales and marketing advice. By sharing your expertise using our blogging...

Bob Sommers

Years ago I shared a very small office with a man simply know as "Jeffrey." He agreed to share the office with me because neither of us could afford the rent on our own. He was a telecommunication consultant and I was a customer service trainer. Even though we were very good at what we did, neither of us knew how to generate new business without spending money...

Bob Sommers

Part 1

The key to getting to the top of your profession and earning the income that accompanies that spot is to position yourself as the most well known problem solver in your industry. And how do you do that? You do it by making yourself visible as a problem solver to the people you are trying to serve. Here are five ways to get that visibility.

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Bob Sommers

Part 2

Build a Resource Website
Most professionals have what's known as a brochure website. This is a site that talks about what they do, how much they charge for their service and where their office is located. Problem is, people don't visit brochure sites more than once. There's no reason to do so.

If you have a brochure...

Bob Sommers