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Learn how to position yourself as the Recognized Expert in your field using multiple marketing avenues.
Positioning
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Bob Sommers - Guest on Small Business Trends Radio

Posted 04-30-2008 at 01:43 AM by Bob Sommers
Updated 04-30-2008 at 09:53 PM by Bob Sommers
I was a guest on the Small Business Trends Radio show with Anita Campbell today. The theme of the show was how to position yourself as the recognized expert in your field.

You can listen to the show on the Small Business Trends website.

If you have valuable business or marketing advice, I would encourage you to contact Staci Wood...
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Why You Want To Blog On Recognized Expert

Posted 02-01-2008 at 02:07 PM by Bob Sommers
Updated 02-01-2008 at 06:22 PM by Bob Sommers
If you're a sales and marketing consultant, coach or service provider, I have something that will change the way you prospect for clients. It's the Recognized Expert Community Marketing Blog.

There are thousands of people from all over the world who visit Recognized Expert to find valuable sales and marketing advice. By sharing your expertise using our blogging...
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Stop Cold Calling Now - Part 1

Posted 01-11-2008 at 12:47 AM by Bob Sommers
Updated 01-11-2008 at 04:01 PM by Bob Sommers
Years ago I shared a very small office with a man simply know as "Jeffrey." He agreed to share the office with me because neither of us could afford the rent on our own. He was a telecommunication consultant and I was a customer service trainer. Even though we were very good at what we did, neither of us knew how to generate new business without spending money...
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Stop Cold Calling Now - Part 2

Posted 01-11-2008 at 12:46 AM by Bob Sommers
Updated 01-11-2008 at 01:05 AM by Bob Sommers
Part 1


The key to getting to the top of your profession and earning the income that accompanies that spot is to position yourself as the most well known problem solver in your industry. And how do you do that? You do it by making yourself visible as a problem solver to the people you are trying to serve. Here are five ways to get that visibility.

...
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Stop Cold Calling Now - Part 3

Posted 01-11-2008 at 12:45 AM by Bob Sommers
Updated 01-11-2008 at 01:06 AM by Bob Sommers
Part 2


Build a Resource Website
Most professionals have what's known as a brochure website. This is a site that talks about what they do, how much they charge for their service and where their office is located. Problem is, people don't visit brochure sites more than once. There's no reason to do so.

If you have a brochure...
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