How to prepare the host for the show
You've been invited to be a guest on a podcast because the host believes you have something of value to add to the show. This is where the work begins.

Let's start by considering what you want out of the show and how to get it.

You want to do a podcast that is going to make you look good. And by...

Bob Sommers

Where Do Podcasters Find Guests For Their Show?

Over the past few years I've had an opportunity to interview hundreds of guests on a variety of Internet radio shows including "The Recognized Expert Marketing Show." I can tell you from experience that every Internet radio and podcast host has the same concerns when it comes to inviting a guest...

Bob Sommers

Why Be A Guest On A Podcast?

Podcasters Need You

I'm a marketing guy. I've spent my entire life in the field of marketing and sales and I could easily produce hundreds of marketing podcasts by myself ... but I don't. I invite an expert guest on virtually all of my shows for four reasons.

• It's much easier for me to create a dynamic show when I'm

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Bob Sommers

After hosting the Recognized Expert Marketing show for the past few years, I've gotten pretty good at identifying the people who provide a great interview ... and so have you. We all know a great interview when we hear it.

The guests who do the best job understand the goal of the show, and that's to educate and entertain the listeners. But how do they do that exactly?

Here are my top ten things a guest can do to give a great interview. If you think of more, please list...

Bob Sommers

I just read the nicest review of the Recognized Expert Marketing show by Steve Rucinski of Small Business Trends Radio. He did a wonderful job of digging deep and taking a good hard look at the show. His suggestions were spot on, and I'm going to make the changes he suggested.

You can read the review on Small Business Trends Radio.

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Bob Sommers