The first law of likeability states that we like people who like us. But letting people know that you like them isn't always easy to do.

Yes, there are people in this world who have no problem just opening their mouth and saying, "I like you." Come to think of it, I'm one of those people, but I'm smart enough to know that not everyone is comfortable...

Bob Sommers

Over the past 5 years I've studied and researched why people like each other and why they don't. To date I've uncovered 10 characteristics that make people likeable. Here's what I've discovered.

To begin, you must understand the overriding principal of likeability. All 10 characteristics fall under its influence. The principal states: “We like the people who genuinely...

Bob Sommers

My younger son, Joel, is a likability testing ground for me. Today he told me a story about an event that happened at work that caused him great grief. Here's what happened.

A couple from Italy came to the store and ask my son for help finding the movie, "The Italian Job." Now it's important to note that Joel has exceptional customer service skills, just like...

Bob Sommers

I subscribe to dozens of marketing and Internet marketing newsletters and read them everyday. Today I came across an email that was truly amazing and a perfect example of professional suicide.

One of the newsletters I subscribe to is from a man with a very, very arrogant personality. I assume he's good at what he does because he says so in every email he sends. Today,...

Bob Sommers

People smell. Some smell good and others ... not so good. How do you smell? It's important to know because the way you smell has an enormous impact on your likeability.

When I was in high school I found a note in my locker that was placed there by a girl I thought was very attractive. The note read, "Hi Bob, I think you're cute and I like you."...

Bob Sommers