One of the best ways to build credibility with your audience is to show them that you're a real, living, breathing human being ... not just a name on their email list.

People like working with people, not auto-responder programs. Let me encourage you to do everything in your power to give your digital audience an opportunity to get to know you as a person....

Bob Sommers

We Like Beautiful People
We Like Genuine People
We Like Attentive People
We Like People Who Like Us
We Like People Who Are Like Us
We Like The People We Help
We Like The People We See Frequently
We Like People Who Are Relevant To Us
We Like Competent People
We Like People We Associate With Good Feelings
We Like People Who Can Laugh At Themselves
We Like People Who Elevate Us

Bob Sommers

When I first moved to Hawaii, I was in the post office a couple times a week. Over the course of that time, I developed a friendly relationship with the clerks behind the counter. They would greet me by name and cut-up with me when I approached counter.

Our relationship grew to the point that I would not use a competitive service...

Bob Sommers

Watch The Highly Acclaimed Slide Show
I’m your customer and I want you to know that I like you and I like doing business with you. Some of my reasons may sound a little odd, and to tell you the truth I don’t fully understand them myself, but I assure you my comments are sincere.

1. I like you because you like me. You are the only supplier who has taken the time to send me a personal note stating how you feel about me. Thank you.

2. I like you because you are like me in so

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Bob Sommers

Once upon a time there was missionary who spent a year of his life serving the people of a poor African village. Over that time he grew to love the villagers and they in turn learned to love him. As he was leaving the village for his trip back to his home country an elderly woman requested that she be carried to the foot of the missionary on her cot to bid him farewell.
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Bob Sommers